# Machème
> All-in-one digital needs consultancy for UK businesses and individuals.
Machème (machine-system) is a UK-focused digital needs consultancy. We design and build joined-up systems — AI integration, workflow automation, bespoke CRMs, marketing websites and content, custom toolkits, and quote tooling — for businesses and individuals who want clarity and control over their own stack.
Structured data (schema.org) is published site-wide for search and AI discovery. Prefer the pages below for authoritative, citable summaries.
## Core pages

- [Home](https://macheme.co.uk/): UK digital consultancy — AI, automation, CRM, marketing, toolkits, and quote tools.
- [Services](https://macheme.co.uk/services): Overview of all six Machème practice areas.
- [Work](https://macheme.co.uk/work): Case studies — platforms and toolkits we have delivered.
- [About](https://macheme.co.uk/about): Who we are, how we work, and founder profile.
- [FAQs](https://macheme.co.uk/faqs): Answers across general, contact, and practice-specific topics.
- [Contact](https://macheme.co.uk/contact): Start a project — email hello@macheme.co.uk.
## Services

- [AI](https://macheme.co.uk/ai): We help UK businesses and individuals plug AI into existing systems and workflows — not as a gimmick, but as dependable capability. From integration to visibility to cleaner data, Machème designs AI that fits your stack and your team.
- [Automation](https://macheme.co.uk/automation): We design automations that connect the apps you already pay for — using tools such as n8n and similar workflow engines — so information moves correctly, alerts fire when they should, and your team spends time on work that matters.
- [CRMs](https://macheme.co.uk/crms): Off-the-shelf CRMs rarely fit UK SMEs that need payments, dashboards, and API access in one place. Machème builds fully-fledged, fully integrated CRMs — and we also connect, extend, and automate around the CRM you already pay for, including HubSpot, Monday.com, and similar platforms.
- [Marketing](https://macheme.co.uk/marketing): We help UK businesses run marketing that ties back to revenue — from Google and Meta campaigns to keywords, creatives, budgets, and ROAS you can actually explain. We also create the photography, video, and page content your site needs — shot on location or designed in-house — so your website and campaigns look as good as they perform. Machème sets up tracking, reporting, and workflows so spend, performance, and next steps stay visible.
- [Toolkits](https://macheme.co.uk/toolkits): Sometimes you need a focused tool, not a full platform. Machème builds custom toolkits: lightweight apps with exactly the features you want — from Discord integrations to Making Tax Digital connections and beyond.
- [Quote tools](https://macheme.co.uk/quote-tools): Professional quoting should feel effortless for you and clear for your customer. We build quote tools that handle line items, payments, refunds, and branded success screens — with a dedicated quote-builder app on the roadmap for deeper customisation.
## Capabilities

- [AI · Convert your site to AI](https://macheme.co.uk/ai/convert-site-to-ai): A full redesign and rebuild — built so you can change it with AI, not wrestle with Webflow or Squarespace.
- [AI · Plug in AI to your business](https://macheme.co.uk/ai/plug-in-ai): Embed intelligence where your team already operates.
- [AI · Rank with AI](https://macheme.co.uk/ai/rank-with-ai): Improve discoverability with content and structure built for search.
- [AI · Data cleaning with AI](https://macheme.co.uk/ai/data-cleaning): Turn messy records into something you can trust.
- [Automation · Communicate between platforms](https://macheme.co.uk/automation/connect-platforms): Make your tools talk to each other properly.
- [Automation · Automate daily work](https://macheme.co.uk/automation/automate-daily-work): Reclaim hours lost to repetitive admin.
- [CRMs · Build your own CRM](https://macheme.co.uk/crms/build-your-own-crm): A CRM shaped to your pipeline, not the other way around.
- [CRMs · Integrate with your CRM](https://macheme.co.uk/crms/integrate-your-crm): Keep HubSpot, Monday.com, or what you already use — we connect the rest.
- [Marketing · Google Ads](https://macheme.co.uk/marketing/google-ads): Search, keywords, and Performance Max that match real intent.
- [Marketing · Facebook & Meta ads](https://macheme.co.uk/marketing/meta-ads): Prospecting and retargeting on Facebook and Instagram.
- [Marketing · Ad creatives](https://macheme.co.uk/marketing/ad-creatives): Copy and visuals sized for each placement, tested properly.
- [Marketing · Website content creation](https://macheme.co.uk/marketing/website-content): Photography, video, copy, and page design — end to end, ready to publish.
- [Marketing · ROAS, budgets & reporting](https://macheme.co.uk/marketing/performance): Keywords refined, spend paced, returns measured clearly.
- [Toolkits · Build your custom toolkit](https://macheme.co.uk/toolkits/custom-toolkit): One app. Your rules. Your integrations.
- [Quote tools · Quote customers with ease](https://macheme.co.uk/quote-tools/quote-customers): Send quotes, take payment, and confirm delivery in one flow.
## Case studies

- [waEV-charge Platform](https://macheme.co.uk/work/waev-charge-platform): Machème built a unified platform for waEV-charge: CRM, shared inbox, WhatsApp, job pipeline, online quoting, installer portal, dashboards, ads, payments, compliance docs, and AI — replacing HubSpot, Monday.com, ConvertCalculator, and more.
- [Day-rate toolkit for a sole trader](https://macheme.co.uk/work/sole-trader-day-rate-toolkit): A private toolkit for a sole trader juggling multiple clients — tracking day rates, utilisation, and invoice-ready summaries without a heavyweight accounting platform.
## FAQs

- [General FAQs](https://macheme.co.uk/faqs#general): 4 questions about general.
- [AI FAQs](https://macheme.co.uk/faqs#ai): 3 questions about ai.
- [Automation FAQs](https://macheme.co.uk/faqs#automation): 3 questions about automation.
- [CRMs FAQs](https://macheme.co.uk/faqs#crms): 4 questions about crms.
- [Marketing FAQs](https://macheme.co.uk/faqs#marketing): 5 questions about marketing.
- [Toolkits FAQs](https://macheme.co.uk/faqs#toolkits): 3 questions about toolkits.
- [Quote tools FAQs](https://macheme.co.uk/faqs#quote-tools): 3 questions about quote tools.
## Optional

- [Privacy](https://macheme.co.uk/privacy): Privacy policy.
- [Terms](https://macheme.co.uk/terms): Website terms of use.
- [Sitemap](https://macheme.co.uk/sitemap.xml): Machine-readable URL index for search crawlers.
- [Full content digest](https://macheme.co.uk/llms-full.txt): Expanded Markdown summaries for LLM ingestion.